It’s ironic to think that people are even leaning on buying more expensive and fancier foods when times are tough instead of tightening their belts, and thinking of ways to ease into their cravings without sacrificing their budgets.

A new study, which appeared in the Journal of Consumer Research, says that “a state of upheaval changes peoples choices.” People are found to be trying out newer things during tough times, so that probably explains the reason why I’m craving for hard-to-find foods days before I get my bi-monthly salary. There’s just something in me that craves for more stuff that I can’t afford when I should be trying to scrimp on my money.

The study said that the cause may be because “people are already in a state of flux, maybe a little disoriented, so the stage is set to try something unfamiliar and new.” When you really think about it, there’s a whole sense of logic from thinking that way. When you’re down and bummed, you’ll usually try anything new to pep yourself up right?

Anyway, the thing to remember is that no matter how much you’re craving for a certain food, be sure that you are not going to jeopardize your diet and health for the sake of trying out new and interesting things.