
There have been a slew of new advertisements today that uses heavy models so as not to discriminate women too much. But a new study found out that using heavy-looking models for ads are actually not helping at all. Although both Dove and Glamour magazine did their share of using normal-looking women still, the research said that normal bodies do not do well in ads as it promotes the wrong kind of message.
“We found that overweight consumers demonstrated lower self-esteem - and therefore probably less enthusiasm about buying products - after exposure to any size models in ads [versus ads with no models],” the study said. Using heavier models for…










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